Business Practice Tip #2 - Archive Twitter Hashtags and Searches

Editor’s Note: As of July 29, 2011, Twitter removed its RSS search option. However, we have updated this article and have explained how to search for keywords and hashtags on Twitter, as well as how to archive your searches in Arkovi. A fantastic blog post by the Twitter team (science of the hashtag) illustrates the techniques and capability of using hashtags on Twitter. Twitter hashtags are not only a...

Social Media Listening and Monitoring is Critical

The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content. In developing Arkovi, we believed this functionality goes hand in hand. We integrated social media...