Conversations in the Cloud
Social Media Minute Podcast: Repurposing Content
Repurposing content – what does that even mean? In this episode of the Social Media Minute, we have made the subject a bit broader – talking about saving content created by others as reference material, sources to cite, and inspiration for your own editorial calendar. In addition, we discuss curating your own content – knowing both what topics to cover, as well as formats, mediums and uses. For example, you might want to write about hedging in financial markets (thinking of the current stories on JP Morgan Chase) –...
read moreSocial Media Minute Podcast: Facebook Ads
Facebook Ads are very similar to other web-based ads because they allow you to fine tune and target certain audiences by keywords. Where they become a little different than other online ads is that they allow you to dive deeper into the Facebook universe, ultimately giving you the opportunity to target people by language, level of education, workplace, career path and more. To learn more about what makes Facebook Ads so compelling, tune-in to the Social Media Minute Podcast below. Show Notes: Don’t miss the Morningstar...
read moreThe Financial Advisor’s 3-Step Guide to Building an Editorial Calendar
Editor’s Note: With our upcoming joint webinar, “Building an Editorial Calendar with Social Media” just around the corner, we are pleased to share a blog post recently written by Amy McIlwain of Financial Social Media. Today Financial Social Media is thriving as a compliant provider for Social Media Education to Financial Advisors, Insurance Agents & Financial Service Agents. So you’ve finally set up your blog, Twitter, Facebook, and LinkedIn. Now what? We’ve emphasized over and over again the importance of...
read moreSocial Media Minute Podcast: How to Make Your Video Better
A great piece written by Susan Weiner of Investment Writing inspired us to cover videos in this episode. As you explore using video in your business’ social media strategy, you need to consider the best ways to intrigue people into watching the visual content you’re posting online. One excellent recommendation made by Susan is to add minute markers, chapters and show notes to your audio pieces. That way you give your listeners a synopsis of what you will be discussing at various points of your video. For more of...
read moreSocial Media Minute Podcast: MailChimp
MailChimp is a key ingredient to your social presence. It is the perfect tool to blend email marketing, blogging, and the other social activities you are utilizing in your business practices. Very easy to use, MailChimp allows you to build out a series of lists to market to, send out email campaigns to your lists, and then measure the engagement and interaction with the content you have shared. To learn more, tune-in to the Social Media Minute Podcast below. Podcast: Play in new window | Download (Duration: 10:38 — 14.9MB) | Embe
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