Social Media Listening and Monitoring is Critical

The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content. In developing Arkovi, we believed this functionality goes hand in hand. We integrated social media...

Open for Social Business

A returning Joe Polidoro and Triplestop LLC discuss the value of open networks and open engagement in social media. Joe and his team are financial services veterans with a clear vision for the intersection of compliance, marketing and operations. Pat Allen asks the right question in her Rock the Boat Marketing blog June 4: “How does an entire industry”—asset management—“shift toward openness and sharing...

Why Your Boss Hates Facebook - via @rww

Why Your Boss Hates Facebook from ReadWriteWeb… “As it turns out, this sort of “time theft” may be no longer be your company’s top concern when it comes to social networking in the workplace. According to a new study from security firm Sophos, the real problem with social networks, and most of all Facebook, is the security risk they pose to organizations.” We agree that the risk...

Our Approach to Social Media Archiving

Arkovi for social media archiving was just a glimmer in mid-2009 as we tossed around ideas about how we could aggregate our social media footprint for our own content management uses. Our backgrounds in financial services certainly influenced our view of the archiving component - but we needed more flexibility. As we shared some prototyping with peers, we quickly discovered where our focus should be -...