Social Media
Archiving : Monitoring : Market Intelligence
 
Currently Browsing: Musings

A Sad Day in Technology

Each generation, and in rare cases, industries, have watershed human beings who transform not just business but how we interact with the world. There is a long history of these folks - in our more modern eras we have had those with names like Morgan, Ford, Salk and Buffet. In all of our lives I would count Steve Jobs and Bill Gates as two folks who have had a profound impact on our professional and personal...

Quick Poll: How do you post social media content?

Feel free to add comments if you have other tactics for posting social content.

Combination of People, Analytics and Archiving

A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct - it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was...

Don't Kill the "Social" Messenger - via @augieray

Augie Ray shared his views on a recent Fortune article on his Marketing & Strategy blog at Forrester. What leaps off the page to us is the core business problem today: How can I leverage social media, empower my team(s) yet satisfy corporate governance, brand management and compliance? As Ray notes midway through his analysis - it is a double-edged sword - corporate management has a brand to...

Open for Social Business

A returning Joe Polidoro and Triplestop LLC discuss the value of open networks and open engagement in social media. Joe and his team are financial services veterans with a clear vision for the intersection of compliance, marketing and operations. Pat Allen asks the right question in her Rock the Boat Marketing blog June 4: “How does an entire industry”—asset management—“shift toward openness and sharing...

« Previous Entries