Editor’s Note: We are pleased to share a blog post recently written by Katie Malone of Financial Social Media. Today Financial Social Media is thriving as a compliant provider for Social Media Education to Financial Advisors, Insurance Agents & Financial Service Agents.

We hear it all the time… social media ROI is hard measure, but it is possible! When you run a new marketing campaign for your financial firm, whether it be a local/online event promotion or a lead-generating whitepaper give-away, there are ways to track your social media return on investment.

Below is a checklist of metrics to measure on each social network to evaluate the value of your next social marketing campaign.