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Social Media Minute by RegEd: Questions in the Mailbag - Facebook Advertising

    Some questions have come in from listeners on various ways to advertise on Facebook. We cover the basics of using Facebook’s advertising tools in this session. In general, ads on Facebook break down on three fronts: 1) Promote a Page ad 2) Custom Ads that may link external to Facebook 3) Boost a [...]

Tools of the Trade - Social Media Management (webinar replay)

Brands need to be present wherever audiences invest their time and attention. In today’s world, that means social media. Financial advisors and firms that are invisible on social media will miss a chance at engagement that their competitors might take advantage of. The key to social media success lies in choosing the right social network to invest your time and resources in. Taking the time to become acquainted with each platform – discovering its audience and culture – will provide ensure you choose the right platform for establishing thought leadership and building a strong online voice for your brand.