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twitter monitoring

Business Practice Tip #2 - Archive Twitter Hashtags and Searches

by Arkovi on January 16, 2011

A fantastic blog post by the Twitter team (science of the hashtag) illustrates the techniques and capability of using hashtags on Twitter. We’ve covered before the versatility of Arkovi as a discovery/research and monitoring tool as well as your archiving and compliance solution for social media (see also our online feature overview).

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Social Media Listening and Monitoring is Critical

by Arkovi on October 10, 2010

The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.

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