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Posts tagged as:

social media monitoring

Business Practice Tip #2 - Archive Twitter Hashtags and Searches

by Arkovi on January 16, 2011

A fantastic blog post by the Twitter team (science of the hashtag) illustrates the techniques and capability of using hashtags on Twitter. We’ve covered before the versatility of Arkovi as a discovery/research and monitoring tool as well as your archiving and compliance solution for social media (see also our online feature overview).

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Combination of People, Analytics and Archiving

by Arkovi on November 29, 2010

A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct - it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.

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Social Media Listening and Monitoring is Critical

by Arkovi on October 10, 2010

The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.

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