Arkovi is pleased to sponsor and introduce our partner eRollover - who will bring their expertise to this webinar on January 19th from 1:00pm to 2:00pm EDT to discuss client acquisition in the 21st century.
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A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct - it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.
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Editor’s Note: We are pleased to offer an updated edition of Russ Thornton’s original post of a day in an advisors life using social media. Candidly, this has been the most read post on our blog since our launch in September 2009. Russ was kind enough to provide an inside glimpse of how a successful advisor has developed a workflow to integrate social media into his business. We found it compelling that he has found an approach that enables him to leverage a broad menu of platforms while managing content creation (Hootsuite - which we happen to love too!) and archiving/backup (ahem, using Arkovi) from consolidated tools. All of us welcome your feedback, comments and questions.
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The advice to many who might be tentative to embrace social media is to listen. We would suggest this is a key component of any social media strategy in business. Listening to what your customers, peers, competitors and others in your market space say is as important as the crafting that goes into your own content.
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Social media has rapidly evolved from a curiosity to a key communications, marketing and service channel for your business. The challenge is integrating it into your operational practices without disruption. Through a strategic partnership, BMRW & Associates, Inc. (developers of Arkovi, the premier social media archiving solution) and MessageWatcher, LLC (a leading communications archiving and surveillance provider) are offering a comprehensive email, messaging and social media archiving solution.
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Replay the September 22, 2010 Arkovi webinar featuring guest Loic JeanJean from Advisor Websites as we discuss strategy and tactics for integrating social media with your web site. Loic covers the major social platforms, including Facebook, LinkedIn, Twitter and how to best leverage them in conjunction with your business web presence. Loic and the Arkovi team wrap up the webinar by covering the intersection of compliance, marketing and social engagement. This includes how to leverage social media archiving, compliance and market intelligence tools.
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Blogging is a key component of social media and perhaps the core of any content initiatives (like CRM to your business operations). It is also the one key area of your online presence you have the most control over. The social networks we integrate into our online presence are powerful and far-reaching, yet they are also prone to change on short notice. Stephanie Sammons, a new media expert in financial services, recently covered this topic at Smart Social Pro with several key techniques for insuring you can manage your online presence. As Sammons noted:
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We receive a lot of questions around compliance - specifically leveraging social media under FINRA and SEC regulatory rules and guidelines. We also invest a lot of energy in educating and raising awareness on this topic through articles, webinars and other efforts.
Recent efforts include:
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Three steps to getting social media right with your web site featuring @advisorwebsites and @arkovibackups on 9/22 at 2 PM EDT via https://www1.gotomeeting.com/register/734978632
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Featuring guest speaker Chris Winn, managing partner at Advisor Assist, and part of the Arkovi webinar series. Chris provides an expert review of the compliance requirements for leveraging social media. Recorded August 4, 2010. Social Media 101: Promote And Protect Your Firm View more videos from Arkovi.
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