One of the elements that makes social media so powerful is discovery, a topic we have covered before at Arkovi. In fact when we define social media archiving, it includes monitoring, market intelligence (discovery & research) and compliance (backup, record-keeping, etc.). StumbleUpon is one of those great discovery tools that enables you to both share your favorite content (yours or others) while also generating new recommendations for your consideration (stumbling as they call it) based on topics you define.
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