Metrics

The power of social media in business - an excellent conversation starter to share the opportunity with corporate gatekeepers terrified to explore the social strata. Tx @irinaskaya
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These are very common fears and blockers I hear when discussing social media for business. This is a phenomenal visual to highlight those. We hope we have some answers for these phobias.
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An excellent presentation we came across from Irina Skaya of Horizon Media. Reminds us of he fundamentals of getting engaged with your customers (and prospects) and not just tooting your horn about products.
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An excellent presentation offering some depth of coverage on the shift in communications to social media. Cheryl Contee, Fission Strategy, covers analytics, opportunities, approaches and the metrics.
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A nice collection of statistics that point the arch of social media not as a trendy technology but as a new communications medium. The shift in demographics, widespread acceptance of the technology in everyday use and the massive volume of content creation reflect this.
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