Blogging has become a must for many financial advisors. It’s an effective way to build business, connect with customers and prospects, and demonstrate thought leadership. No one knows this better than Susan Weiner of Investment Writing. Susan focuses on helping financial professionals increase the impact of their writing on clients and prospects.

In this episode of the Social Media Minute, we had the opportunity to sit down with Susan to discuss her new book, Financial Blogging: How to Write Powerful Posts That Attract Clients, as well as how she developed the successful social media presence she has today.

Podcast: Play in new window | Download (Duration: 17:28 — 8.7MB) | Embed