A tweet we came across reminded us that social media monitoring is not just a clinical, computer-generated experience. The analysis in this article is correct - it takes the ability to aggregate and archive all of your social content along side the monitored searches and alerts. Yet it also takes the human touch to interpret context and perspective on how you were mentioned, commented on or your content was further distributed.
The tools you use should facilitate both the automated elements (content gathering and formatting for review) while also supporting the human interaction (search, filter, export).
The tweet was sent by @mikefixs and the piece was authored by @richmeyer on Social Media Today.
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