Brands need to be present wherever audiences invest their time and attention. In today’s world, that means social media. Financial advisors and firms that are invisible on social media will miss a chance at engagement that their competitors might take advantage of. The key to social media success lies in choosing the right social network to invest your time and resources in. Taking the time to become acquainted with each platform – discovering its audience and culture – will provide ensure you choose the right platform for establishing thought leadership and building a strong online voice for your brand.

You can see the whole series, watch other replays and register for upcoming sessions.

In our third webinar of the Tools of the Trade series (November 14, 2013), we discuss the capabilities and pros & cons of Facebook as a business tool in financial services. Learn more about:

• What are the usage statistics in the US?
• Facebook Personal Profiles and business? The “Follow” function
• Pages, Groups & Advertising - best practices?
• What can Facebook do better?

You can watch the replay below.