Editor’s Note: We are pleased to share a blog post recently written by Maggie Crowley of Advisor Websites. Maggie is the Marketing Coordinator for Advisor Websites where she manages the company’s online presence.

Have you heard of the term SEO? If you have a website, you may know that Search Engine Optimization (SEO), is the process of improving the visibility of a website in a search engine’s results. The earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

The biggest element in off-page SEO is getting other quality websites to link back to your site. On page SEO consists of strategically placing your most important keywords within the content elements of your actual pages.

…stick with me, here.

The biggest element in off-page SEO is getting other quality websites to link back to your site. On page SEO consists of strategically placing your most important keywords within the content elements of your actual pages.

Blogging provides the ideal platform for increasing a website’s on- AND off-page SEO for two reasons:

1. On page SEO is affected by keywords. When you create high-quality blog content that’s directed towards your target audience, you’ll increase on page SEO by using keywords naturally throughout your posts.

2. Off page SEO is affected primarily by websites that link back to your site. People LOVE sharing useful, meaningful and valuable information online.

A beautiful design may draw in web visitors initially, but it is the valuable and compelling blog content you provide that will keep them coming back for more.

That’s why blogging works.