Vine launched with a bit of fanfare and is an intriguing offshoot of Twitter. Moreover, since Twitter has launched Twitter cards (see here - the expanded tweet with embedded videos, images and more…) videos are more accessible and compelling when paired with tweets.

While there is discussion and debate as to how a 6-second video could be of value to business, we do believe there is an application. Our take is to use it as a satellite around content you already create - for example:

1) Show some behind the scenes outtakes if filming a professional video or webcast

2) Take some quick sound bites as outtakes from a podcast

3) At an industry conference - ask a question and snap the answers on Vine (with folk’s permission of course)

4) Or even just take some footage of things you and your team do and work on each day.

Just like 140 characters by themselves are not enough on Twitter - it becomes a mechanism for amplifying or acting as ancillary content to other efforts you make in the digital world.

Show Notes:

• Vine on Twitter

• RegEd’s Vine Video

• Wired’s Take on Vine

• Embedding Vine Posts Across Web

Podcast: Play in new window | Download (Duration: 5:40 — 2.6MB) | Embed